Snōly Monoski
Snōly is a fictional brand that explores the world of monoski which is a single wide ski used for skiing on snow. This brand explores the fun and exciting retro style of winter sports with a modern twist.
Strategic Branding
Mission, Vision & Goals
Our mission at Snōly is to capture memorable moments with resilience, stability and authenticity. At Snōly, we offer a unique experience for men and women ages 18 to 35, by providing innovative technology to adventurous daredevils who demand an active lifestyle. We are committed to providing innovative products for high-performance skiing, as well as merchandise that looks as exciting as the sports themselves. Our company offers a variety of "Made in Canada" monoski products that uphold the great Canadian winters as well as the ethos of the winter sports community.
What We Believe
Snōly is more than just a brand; we are a family that is inclusive and diverse. These fundamental pillars have allowed millions of Canadians to become a part of our family and explore the excellent skiing sport. All our products are domestically sourced and produced, and we couldn't be more proud to share our love and passion for the sport with people seeking a new adventure. With your support, we are able to support Canadian Businesses and Canadian workers.
CSR Strategy
At Snōly, we pride ourselves on providing our consumers with the best quality products while maintaining a socially responsible approach. In Canada, a large percentage of children have never experienced the joy and freedom of going skiing or snowboarding down a mountain. Winter sports are too expensive for many families across the country.
This is why each winter season, starting December 2020, we will be re-investing 15% of our monoski sales back into Canadian school systems so they can help fund school trips to local resorts. This initiative will provide the children in our communities an opportunity to feel what it’s like to hit the slope for their very first time. Our program, called Snōly Ski For Joy, teaches youth how to ski or snowboard with qualified instructors. We are educating the youth about winter sports while promoting an active lifestyle.